2011年3月11日星期五

Most enterprises should wait before broadly deploying and supporting the iPhone

Apple is throwing a lot of force behind the message that the iPhone is the ultimate business communication tool. But Jack Gold of J.Gold Associates believes that the handset is not yet ready for big business. According to the analyst, “most enterprises should wait before broadly deploying and supporting the iPhone,” echoing similar thoughts published previously by from Gartner. Gold recommends a gradual deployment of the iPhone to those executives “who demand it”. Other enterprise employees should wait until Apple addresses some security concerns with future software upgrades.
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Gold concluded that Apple may have a problem with the way it approaches the corporate world. The company is unknown to many enterprises and it cannot deliver a complete solution - besides the product itself. Its exclusive partnership with AT&T is limiting choice and support options.Toshiba pa3640u-1bas battery There are just basic security features in the iPhone 2.0 software and more advanced features are needed for wide-scale handset adoption, according to Gold. The ability to remotely clean the data stored on the handset isn’t enough in terms of data security, as the data on the handset isn’t encrypted.

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Big businesses also aren’t exactly happy with a limited application distribution system through the App Store or iTunes. On a more practical side, the fact that a user cannot replace the battery can become deal breaker for those who depend on their handset all day.

These are some of the top concerns that need to be addressed in a proper way, Gold believes. And only if that is the case the iPhone could be positioned as an alternative to the Blackberry. Here is an overview of Gold’s primary concerns.

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Power business users aren’t happy with the lack of a removable battery in the iPhone and iPhone 3G. Battery life is more important for business users than the average consumer. Some business users may need a second iPhone 3G just to get through an 8-hour day, Gold stated.

AT&T ties

Businesses want choice, especially U.S. enterprises, but the iPhone offers no choice of carrier. Gold believes that Apple’s decision to lock itself into a contract with AT&T may pose a problem, especially since companies tend to be tied to other carriers and bulk contracts. “Enterprises generally have long term company-wide contracts with carriers and if the enterprise is not an AT&T customer, this means acquiring individual contacts for users. Enterprises generally do not talk to a carrier to get a specific device (e.g., Blackberry has signed up virtually every carrier),” the analyst wrote.
Toshiba pa3421u-1brs battery Answering concerns about the cost of AT&T’s global roaming service and support abroad, an AT&T spokesman confirmed that Apple will be responsible for technical problems related to the handset, while carriers abroad will handle service on the device outside the U.S.

1 条评论:

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